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Listen as Tim Patterson, Interpretive Exhibits, interviews Susan Friedmann

Seven Powerful Ways
Susan Friedmann, CSP Can Help Exhibitors

1. Creating the right first impression so visitors want to spend time at your booth.
   
2. Developing relevant qualifying questions to uncover prospects' real needs.
   
3. Demonstrating your company's capability to show and tell.
   
4. Anticipating visitors' questions.
   
5. Obtaining commitment and establishing a follow-up plan of action.
   
6. Handling competitors and tire-kickers so they don't waste precious selling time.
   
7. Appreciating the importance of non-verbal communication; recognizing the do's and don'ts and listening habits that upset visitors.
 

 

  

 
 
Meet Susan Friedmann, CSP
The Tradeshow Coach

Susan Friedmann, Certified Speaking Professional (CSP), is a "how to" coach specializing in the tradeshow industry.
  • She works with organizations who want to boost their exhibiting results by attracting new business at tradeshows.
  • She designs and implements strategies for show organizers and exhibitors who want to retain and grow their customer base.
  • She also works one-on-one with exhibit managers and conducts national and international presentations and workshops.

Originally from London, England, Susan has been a successful speaker, consultant and author for over 20 years. As an innovative, insightful and high-content speaker together with her extensive tradeshow experience and background, she is a popular expert choice presenter and trainer for corporations, associations and convention organizers worldwide.

A prolific author, Susan has written and published ten books, several of which have been translated into numerous languages. Most recently, she compiled and published the latest books on exhibiting, the three volume, Secrets of Successful Exhibiting series, with over 30,000 copies in print. Her latest book "Meeting & Event Planning for Dummies," was published in July, 2003.

Susan is a regular contributing writer to numerous professional and trade publications. She has appeared on a variety of radio talk shows and as a guest expert on CNN's Financial Network and Bloomberg's Small Business.

Susan is a National Board Director of the National Speakers Association, and a Certified Speaking Professional. A CSP is a dedicated professional with a proven track record of continued speaking excellence. It's the highest earned designation from NSA with less than eight percent of the total membership having achieved it.

She was also a former adjunct faculty member at San Francisco State University, former contract speaker for Fred Pryor Seminars, and a past president of the American Marketing Association - Cincinnati Chapter.

In her spare time Susan enjoys practicing yoga, hiking, and works as a literacy volunteer for the Federal Bureau of Prisons.

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