Give Me 3 Hours - And I'll Give You a Tradeshow Team You'll Be Proud Of!

Often the only factor differentiating companies with similar quality products/services from their competitors is their staff. Your people are your ambassadors. Everything they say and do can make or break relationships with customers, competitors and advocates.

* How prepared are your people to work in this unique selling environment?

* How suitable are they to represent your organization?

* How effective are they at qualifying prospects?

In this session you’ll discover valuable information, high-powered skills, techniques and insider secrets to master  the unique, high-pressured tradeshow environment.  This session is packed full of practical, easy-to-use information to help your people work more efficiently and effectively on the show floor...giving you the results you want.

A must for novice exhibitors and a good way to brush up on skills and techniques for the well-seasoned exhibitor.

You’ll end the session ready to put these potent strategies to use.

Sample Program Contents:

17 Surefire Ways to Exhibiting Success

Goal:  To focus is on practical ideas that get immediate results

Typical areas covered include how to:

• Create a warm first impression that’s so welcoming visitors won’t want to leave your booth
• Instantly spot legitimate prospects among a sea of time-wasting tire kickers
• Make the first contact, using a low-key technique to start a productive dialogue
• Skillfully direct conversation to create and maintain a high-quality identity
• Develop dynamic, customer-focused booth staffers
• Qualify prospects who could benefit and learn more about you products/services.
• Develop and learn to ask powerful questions that help educate customers and prospects.
• Master non-verbal communication and use it to make – not break relationships and your image in the market place
• Control your visitors’ attention using proven behavioral techniques
• Develop presentations that prospects will talk about for days
• Implement professional closing techniques that open the door for future “touches” with customers and prospects
• Optimize traffic flow, you can maximize the number of qualified, interested prospects you meet.
• Diplomatically handle window-shoppers and snooping competitors

And much, much more…

All programs are customized and available in half-day and full-day formats. At special request, The Tradeshow Coach will create and produce customized learning systems for in-house use.

"Your presentation was one of the highlights of our three-day event, owing to your crisp presentation style and the content, which was exactly the right message for that audience.  I truly believe your focus on planning helped us meet our major objective, which was to "raise the bar" on the level of expertise in the group in event marketing." 

Kevin J. Lorenc
Director, Marketing Communications
PerkinElmer, Inc.

"I can't believe how much I learned in your 1 1/2 hour presentation at the 2003 ISPA conference on "Getting the Most Out of Your Tradeshow Experience". I went right back to our booth and shared the information with the support staff. We all felt more effective in our contact with booth guests and experienced much better results. Thank you for sharing your knowledge."

Melissa Steele

Puregiving, Fairfield, OH

"I can't believe how much I learned in your 1 1/2 hour presentation at the 2003 ISPA conference on "Getting the Most Out of Your Tradeshow Experience". I went right back to our booth and shared the information with the support staff. We all felt more effective in our contact with booth guests and experienced much better results. Thank you for sharing your knowledge."

 Melissa Steele

Puregiving

 "Thank you for the valuable contribution you are making to my growth. Your articles and tips are among my "must read" resources on a regular basis. I appreciate having the hands-on, "been-there/done-that" place to go when I need ideas, solutions, or am just hungry to boost my skills."

Gerae Kelly-Smith

Marketing Communications

Principal Residential Mortgage

THE TRADESHOW COACH
2301 Saranac Avenue
Lake Placid, NY 12946
Ph: 518-523-1320
Fx: 518-523-8755
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