ExhibiTips Collection with CD
by Susan Friedmann

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If you need the basics on every aspect of exhibiting, this incredible series of 48 tip sheets are just right for you. Compiled in an easy-to-use binder and now with a CD of all the tip sheets in PDF format. It's easy to make copies available to your entire exhibiting team. A MUST for every exhibit marketing department.

Price: $60.00

(Reproduced courtesy of TSEA, Trade Show Exhibitor Association)

TABLE OF CONTENTS

Exhibit Management
Exhibitor Checklist: 75 Dynamic Ways to Increase
Your Trade Show Success
Cost Cutting Tips That Will Save You Money
Budgeting
Getting Management Support
Selecting an Exhibit House (see sample)
Working with a Custom Exhibit House
Choosing an Exhibit
Exhibit Design
Using Graphics
Show Services
Developing an Exhibitor Tool Kit
Transportation
Working with Union Labor
Working with an Ad Agency
Measuring Exhibiting Success
Visiting a Trade Show
10 Common Mistakes Exhibitors Make

Sales & Marketing
Establishing Trade Show Goals & Objectives
Show Selection
Space Selection
Direct Mail
Advertising
Advertising Premiums
Public Relations
Boothmanship - Part I
Boothmanship - Part II
The Power of Asking Questions
Live Presentations
Using Hospitality Suites
Lead Management
Show Evaluation
Checking Out the Competition
Working a Consumer Show (see sample)
Customer Service

International Exhibiting
Exhibiting Internationally
Cultural Awareness
Exhibiting in Asia
Exhibiting in Europe
Exhibiting in Latin America
Sources of Information on International Trade
Travel Tips

Professional Development
Taking Control of Your Time (see sample)
Surviving Outsourcing & Downsizing
Coping with Stress
Preventing Job Burnout
Managing Change
Interpreting Body Language
Personality Styles

Price: $60.00

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