Don Frost, Marcom Manager

Buckworth, Inc.

From the desk of Susan Friedmann
The Tradeshow Coach

Dear Fellow Tradeshow Exhibitor,

They say there are no guarantees in the tradeshow exhibiting business. But, I disagree. In fact, here are three:

1. I guarantee that if you do not thoroughly know and understand why you're investing thousands of dollars in one of the most powerful marketing vehicles around, you'll be wasting your time.

2. I guarantee that if you don't allow enough time for planning and have the right plan, you be throwing money to the wind. A trade show could be your one chance to connect with your prosepects all year. It's important that you hit a home run!

3. I guarantee that if you don't know and practice the 4 P's of Exhibit Marketing, it's like playing Russian roulette. Maybe you will be successful or maybe you won't. Are you willing to gamble?

Discover the 4 P's Right Now!
Listen to this Short 60-Second Overview

How is coaching different than my books, CD's or other methods of training?

I'll work with you one-on-one to help you:

• Kick a stalled program into high gear
• Stay on top of exhibit planning responsibilities
• Discover simple easy-to-use systems to generate more targeted sales leads at shows
• Follow-up with those leads and close more sales after the show is complete
• Handle difficult and important exhibit team relationships

Each program is customized to your business, guaranteed to meet or exceed your tradeshow goals and stay on scheduled too.

Choose What Coaching Program is Right for You:

Option 1) Foundation ProgramP

Designed to help exhibitors identify a course of action to help their tradeshow success. Or, for exhibitors needing and/or wanting some last minute help with their tradeshow program.

Format: 4 one-hour sessions via the telephone.

Option 2) Masters Program (Most Popular!)

Designed for exhibitors wanting and/or needing a more in-depth approach to their before, at and after show planning.  Guaranteed to help develop fast-trackers and high performing exhibitors who often need an objective, neutral sounding board to discuss challenges, and opportunities.

Format: 3-month working relationship customized for your business. 

Option 3) Executive Program:People:

Designed for the super serious exhibitors who want and/or need a more in-depth approach to their before, at and after show planning on an ongoing basis. 

Format: 6-month working relationship customized for your business.

All individual coaching sessions are approximately one hour in length and are delivered via telephone.

Contact Susan Friedmann NOW for a free, no pressure consultation to see if the Tradeshow Coach is right for you! 

Email Susan Here or call (518-523-1320)

"WOW! I have participated in and planned tradeshows as one function of my job for over 7 years, and wonder how I managed to make it through without the help of the Tradeshow Coach. Susan really does a fantastic job in providing quality material for maximum tradeshow effectiveness. Any company that invests in attending tradeshows can not afford to go without a coach. The Tradeshow Coach is my first choice."

Martha Janoskey

Marketing Manager
Siemens Building Technologies