Susan Friedmann's
Still More Secrets of Successful Exhibiting
Strategies, Tips & Insights To Make
Your Exhibiting Dollar Work Smarter & Harder
(1 of 3 books in the Secrets of Successful Exhibiting Series)

Forward
by Michael J. Bandy, President
Trade Show Exhibitors Association

Introduction
by Susan Friedmann, President
The Tradeshow Coach

Secret #1: Empower Yourself Through Technology
by Dr. Robin F. Potter, President
TRAQ-IT

Secret #2: Integrated marketing Rules!
by Lorraine Denham & Brian Vanden Broucke
Co-Founders, Unipro Marketing Services

Secret #3: Internet Strategies for Better Exhibiting
by Robert L. Lapides, CEO
TSCentral

Secret #4: Handouts and Giveaways that Get You Business
by Mark S.A. Smith, Consultant
The Guerrilla Group

Secret #5: Design Is Not Decoration
by Don Woodard
Laarhoven Design

Secret #6: Taking the Mystery Out of Fiber
Optics Used for Graphics and Signs
by Hyla Lipson, President
Fiberoptic Lighting, Inc.

Secret #7: "Super" Tradeshow Transportation Strategies
by United Van Lines, Inc.

Secret #8: How to Run a Successful Pre-show Meeting
by Susan Friedmann, President
The TradeShow Coach

Secret #9: "Aisle-View" Presentations
by Scott Tokar, President
Corporate-FX

Secret #10: Exhibiting Sales Success
by Timothy Polk, M.A.
Consultant

Secret #11: The ABCs of CMI
by Anne Barron, CME, President
ABComm

Secret #12: After the Ball is Over
by Lew Hoff, President
Bartizan Data Systems

Other Secrets of Successful Exhibiting Series
Secrets of Successful Exhibiting
More Secrets of Successful Exhibiting

THE TRADESHOW COACH
30 Saranac Avenue
Lake Placid, NY 12946
Ph: 518-523-1320
Fx: 518-523-8755
susan@tradeshowsuccess.com