Susan Friedmann's
More Secrets of Successful Exhibiting
Strategies, Tips & Insights To Make
Your Exhibiting Dollar Work Smarter & Harder
(1 of 3 books in the Secrets of Successful Exhibiting Series)

TABLE OF CONTENTS

Foreword
Patti J. Shock
Associate Professor and Department Chair
Tourism and Convention Administration Department
Harrah College of Hotel Administration
University of Nevada, Las Vegas

Introduction
by Susan Friedmann, President
The Tradeshow Coach

Secret #1: Speeding to Market Successfully
by Christine A. Ellis, President
The Facet Company

Secret #2: How to Justify Tradeshows to management
by Mark S.A. Smith, Consultant
The Guerrilla Group

Secret #3: Tradeshow planning essentials
by Jim Obermeyer, General Manager
Hamilton Exhibits

Secret #4: Measurement: Enhance Decision Making and Measure Objectives
by Skip Cox, President
Exhibit Surveys, Inc.

Secret #5: Managing the Show Manager
by Sam Lippman, President
Integrated Show Management & Marketing

Secret #6: Impress the Press
by Barbara Axelson, President
Axelson Communications

Secret #7: Total marketing for Total Success
by Elaine Cohen, President
Live Marketing

Secret #8: Using Magic to Attract Attendees: The Real Secret to Success
by Charles Greene III, President
Corporate Shuffle

Secret #9: 7 Steps to Exhibiting Success
by Susan Friedmann, President
The TradeShow Coach

Secret #10: Controlling the Leads Nightmare
by John Hasbrouck, President
NewLeads, Inc.

Secret #11: Working Effectively with the International Customer
by Marcia Smith, President
Columbia Cascade, Inc.

THE TRADESHOW COACH
30 Saranac Avenue
Lake Placid, NY 12946
Ph: 518-523-1320
Fx: 518-523-8755
susan@thetradeshowcoach.com