Susan Friedmann's Secrets of Successful Exhibiting
Strategies, Tips & Insights To Make Your Exhibiting
Dollar Work Smarter & Harder
(1 of 3 books in the Secrets of Successful Exhibiting Series)

TABLE OF CONTENTS

Foreword
by Steve Sind
(CEIR) Center for Exhibition Industry Research

Introduction
by Susan Friedmann, President
The Tradeshow Coach

Secret #1: Strategic Planning in Tradeshow Marketing
by Francis J. Friedmann, President
Time and Place Strategies Inc.

Secret #2: Selecting an Exhibit Designer/Producer
by Jim Obermeyer, General Manager
Hamilton Exhibits

Secret #3: Portable & Modular Trade Show Exhibits: Which System Works Best for You?
by Michael Scherer, President, CEO
Downing Displays

Secret #4: Great Trade Show Graphics, Concept, Design & Production
by Della Maricich, CEO, Exhibit Design Consultants, Inc.

Secret #5: High Impact Promotions
by Judi Baker-Neufeld, President
TradeShows Plus!

Secret #6: Structuring Creative Giveaway Promotions
by Dick Miranda, CAS, President
Adstar Inc.

Secret #7: The 5 Secrets to Successful TradeShow Public Relations
by Wayne Dunham, President
Dunham Communications

Secret #8: Beware and Prepare: How to Travel Safely and Securely at Home and Abroad
by Robert L. Siciliano, Consultant
THE LIFESAVER!

Secret #9: Your Personal Package--Would You Do Business with you?
by Danielle Turcola, Consultant
Professionalism International

Secret #10: The Secret to Qualifying Prospects: The Power of Asking Questions
by Susan Friedmann, President
The Tradeshow Coach

Secret #11: The Secrets of Presentations and Demonstrations that Close Sales Now
by Mark S.A. Smith, Consultant
The Guerrilla Group, Inc.

Secret #12: 10 Steps to Making Your Show Leads Pay Off
by Dan Maguire, President
Inquiry Management Services, Inc. &
Susan Friedmann, President
The Tradeshow Coach

Secret #13: Going International
by Diane T. Silberstein, CMP
Consultant, Diane Silberstein & Associates

Other Secrets of Successful Exhibiting Series
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THE TRADESHOW COACH
30 Saranac Avenue
Lake Placid, NY 12946
Ph: 518-523-1320
Fx: 518-523-8755
susan@thetradeshowcoach.com