The Trade Show Marketing Assessment

Developed by Susan Friedmann, CSP,
The Tradeshow Coach www.thetradeshowcoach.com

Planning
We have developed an exhibit marketing strategy that compliments our corporate marketing strategy.
We set realistic quantifiable goals for every show.
We know the market we're interested in targeting.
We have established a realistic exhibiting budget.
Our exhibit display has a clear, concise and focused message.
Promotion
We know how to differentiate ourselves from our competitors.
Our marketing message positions us as a "must see" exhibit in the minds of our prospects.
We take advantage of all possible promotional opportunities.
We have memorable and useful giveaways that don't break our budget.
We know how to generate media interest in our company/exhibit.
People
Our people are well-prepared for shows and know exactly what to do on the show floor.
Our people know how to qualify prospects who could benefit from our products/services.
Our people know how to ask powerful questions that take prospects through the buying process.
Our people know how to use professional closing techniques that opens the door for future "touches" with prospects.
Our people know how to handle window-shoppers and snooping competitors.
Productivity
We have a well-organized lead tracking/handling system to turn leads into sales.
We organize constructive and productive debriefing meetings to boost staff productivity.
We are satisfied with our exhibiting ROI (Return on Investment).
We use follow-up and evaluation methods to learn what worked - and what didn't - from both staff and visitor points of view.
We know how to prove that our trade show participation contributes to the bottom line.
Your Name: Your Email:

One-on-One Coaching by the Tradeshow Coach is Simply the Fastest Road

to Success with Your Exhibiting Efforts . . .